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Business & Management: Demographics

Research Guide for general Business and Management resources

Official Census

Sources for the official Census (conducted every 10 years by the Census Bureau) are listed on the Government Information Research Guide (click on "Census" tab)

Population Projections


  • QuickFacts  - can select by state, county, city, town, or zip code. From the Census Bureau.
  • Georgia QuickFacts - key data for each county, city, zip code.  From the Census Bureau.



  • Social Explorer subscription database, with easier interface than official Census website. Library has 1 seat license.
  • SimplyAnalytics - subscription database, with intuitive interface...can easily create custom maps. Also has consumer information from EASI/Mediamark Research (MRI)..  [note: previous name was SimplyMap]
  • American Factfinder - Official Census Bureau tool to find statistics. American Community Survey has latest figures. Use "Fact Sheet" for basic tables for cities, counties, and states (tip - select "show more"), or, from left frame,  "Data Sets" for advanced features (tip - select "Decennial Census", then "SF 3")

     •    Georgia Statistics System - Detailed demographic profiles of counties; county-by-county analysis; city population. County estimates for 2015, 2020, 2025, and 2030


Statistics Books - from New Strategist. These handy guides are concise and clearly written. Available online, within our Gale Virtual Reference Library database. Titles include:

   American Incomes: Demographics of Who Has Money

   American Marketplace: Demographics and Spending Patterns

   Best Customers: Demographics of Consumer Demand 

   Household Spending: Who Spends How Much on What 


   Via the ebrary ebook database is the 2013 edition online of:

          American Men and Women: Who They Are and How They Live

Census and Demographics, 2000-2006

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