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Business & Management: Market Share

Research Guide for general Business and Management resources

Market Share

  • Market Share Reporter - (new - online via Gale Directory Library - select "Statistics & Rankings"    (previous editions offsite at Library Service Center, HF5410 .M35   )
  • Passport - premier database from Euromonitor for data and analysis on companies, countries, consumers, and industries worldwide


  • Also consider searching in business periodical databases - articles may mention the market share 
  •    Search examples - in general, can use the co./product name  and add the phrase "market share". But, often, the phrase in the article might be "share of the market".  Three database have options to get around this:
    • in Factiva -                       coca-cola same market share    [phrase is within the same paragraph] 
    • in ABI/Inform Global coca-cola w/10 market share   [phrase is within 10 words of co. name] - if too many results, select "abstract"
    • in Business Source Complete:  coca-cola n10 market share [phrase is within 10 words of co. name] - if too few results, select "all text"

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