Skip to main content

Business & Management: Advertising

Research Guide for general Business and Management resources

Super Bowl

Advertising News

Advertising Expenditures

The annual "Leading National Advertisers" issue from Advertising Age is now online, with added content from AdAge's Data Center. For the top 100 "LNA", media spending is listed. For large brands within a company (e.g., Chevrolet, Buick - within GM ; M&M's - within Mars), media spending is also listed.

Other Advertising Statistics

Advertising - History

Also consider browsing through our online historical newspapers - for the Atlanta Constitution [1881 to 1984] and New York Times [1851 to 2011]