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Company Information: Brands

Research Guide for Company Information resources

Marketing Campaigns

Encyclopedia of Major Marketing Campaigns (offsite, Library Services Center - REFERENCE HF5837.E53 2000) - Dated but still of use.

For Coca-Cola --  Fifty Years of Coca-Cola Television Advertisements  - 1951-1999, archived online from the Library of Congress


Tip: Do an Advanced Search in periodical databases with the product name ; combine with a concept:

1st search box: coke zero

2nd search box: advertising or marketing or promotion*



For lists of brandnames of major companies:

For comphrensive lists:

                    older editions are in print format and offsite, Library Services Center, REFERENCE  T223.V4 A2225x)

                   Companies and Their Brands  (companion to above print title; online is the same)

                                      offsite, Library Services Center, REFERENCE  T223.V4 A253)

For U.S. trademarks:

For overviews of major brands:

  • Encyclopedia of Consumer Brands (REFERENCE HF5415.3.E527 1994) - 3 vols.