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Company Information: Market Share

Research Guide for Company Information resources

Market Share

  • Market Share Reporter - online - via Gale Directory Library - select "Statistics & Rankings"  (previous editions offsite, at Library Services Center - HF5410 .M35   )
  • Passport - Premier database from Euromonitor for data and analysis on companies, countries, consumers, and industries worldwide


Also consider searching in business periodical databases - articles may mention the market share -  

  •    Search examples - in general, can use the co./product name and add the phrase "market share". But, often the phrase in the article is "share of the market". These databases have options to get around this:
    • in Factiva -                      coca-cola same market share    [phrase is within the same paragraph] 
    • in ABI/Inform Global coca-cola w/10 market share   [phrase is within 10 words of co. name] if too many results, select "abstract"
    • in Business Source Ultimate :  coca-cola n10 market share [phrase is within 10 words of co. name]  if too few results, select "all text"